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Request an audit

Get a free, top-level audit of your website for SEO, your ad account for PPC or your analytics account. A subject matter expert at Advent reviews it, and we aim to send it within 5 working days of receiving access.

What the free audit covers

  • A free, top-level audit: of your website for SEO, of your ad account for PPC, or of your analytics account
  • Reviewed by a subject matter expert at Advent
  • A slide deck of what we found, in priority order, talked through with you on a short follow-up call
  • We aim to complete it within 5 working days of receiving access

What the in-depth audit adds

An in-depth SEO or PPC audit is From £2,500, and an in-depth analytics review is from £1,200. The price depends on the size and complexity of your site or account. See our pricing. It goes further than the free audit:

SEO

  • Every check in our SEO checklist, not only the top-priority ones: crawling and indexing, site structure, speed, on-page content, structured data and AI search visibility
  • A page-by-page look at your main collection, product and content pages
  • Keyword and competitor gaps, and pages that compete with each other

Analytics (from £1,200)

  • GA4 checked against your real orders, event by event across the buying journey
  • Tag Manager, consent set-up and what reaches your ad platforms
  • Every measurement check in our CRO checklist

PPC

  • Account structure, bidding and budgets, campaign by campaign
  • Search terms and negative keywords
  • Conversion tracking checked against your real orders
  • Shopping feed and Performance Max set-up, where you use them

Every in-depth audit ends with a prioritised fix list, a findings deck and a follow-up call. Fixes are quoted separately, once you have seen the findings.

Tell us what to look at

We will only use this to reply to your request.

For example www.example.com

What we will need

SEO: only your website address. Nothing else is needed to start.

PPC: read-only (viewer) access to your ad account. We never ask for passwords.

Analytics: read-only (viewer) access to your GA4 property, and to Tag Manager if you use it. We never ask for passwords.

After you send the form, we email simple steps for adding us as a read-only user in your account.

For example what is not working, or what you want to improve.

By sending this request you agree that we may use your details to reply to it and carry out the audit. See ourprivacy notice for how we look after them.

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