Guide
Shopify email marketing: a plain guide
A plain guide to email marketing for Shopify stores. What to send, in what order, how often, and how to tell whether your emails are earning their place.
Resources
Email marketing
How to use email to bring customers back, from the first welcome message to campaigns that earn their place.
Start here
The main guide for this topic. It covers the whole subject, and links to the articles below.
Article
Abandoned basket emails: what to send and when
A plain guide to abandoned basket emails for Shopify stores. What each email should say, when to send it, and how to tell whether the sequence is helping.
Article
How often should an online shop email its customers?
A plain answer on how often an online shop should email customers, how to find the right pace for your store, and what the warning signs of too many look like.
Article
Email design for online shops: layout, dark mode and accessibility
A plain guide to email design for online shops. How to lay out an email, make it work in dark mode, and keep it readable for everyone who opens it.
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