Guide
Shopify SEO: the complete guide
A plain guide to Shopify SEO for store owners. What to fix first, how to set up pages, products and collections, and how to be found in AI search too.
Resources
SEO and AI search
How shoppers find ecommerce stores through search engines and AI tools, and what makes a store easy to find and worth choosing.
Start here
The main guide for this topic. It covers the whole subject, and links to the articles below.
Article
Shopify collection page SEO: what to fix first
A plain guide to improving Shopify collection pages for search. What to check first, how to write a useful introduction and how to avoid duplicate pages.
Article
How AI search tools choose which stores to mention
What is and is not known about how AI search tools pick the stores they mention, and the sensible steps a Shopify store can take without chasing guesses.
Article
AEO vs GEO: what's the difference for an online store?
AEO and GEO are two names for work that aims to get your store used in AI answers. Here is what each means, where they overlap and which to start with.
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