Guide
Ecommerce CRO: the complete guide
A plain guide to conversion rate optimisation for online shops. How to find where visitors give up, decide what to fix, test changes and measure the result.
Resources
CRO, UX and analytics
How to find where visitors give up, fix it, and measure whether the change worked.
Start here
The main guide for this topic. It covers the whole subject, and links to the articles below.
Checklist
GA4 ecommerce setup checklist
A plain checklist for setting up Google Analytics 4 on a Shopify store, so product views, baskets and orders are recorded and you can trust the numbers.
Article
Server-side tracking explained
What server-side tracking is, how it differs from tracking in the browser, what it can and cannot fix, and when a Shopify store should consider it.
Article
How to run an A/B test with a small amount of traffic
A plain guide to A/B testing when your shop has modest traffic, including what to test, how long to wait and when to skip testing altogether.
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