Guide
Google Ads and Shopping for Shopify stores
A plain guide to Google Ads and Google Shopping for Shopify stores. How they work, what to set up first, how to spend sensibly and how to tell if it pays.
Resources
PPC and paid media
Plain-English guidance on Google Ads, Shopping and other paid channels, and how to spend without wasting budget.
Start here
The main guide for this topic. It covers the whole subject, and links to the articles below.
Checklist
Google Shopping feed checklist
A plain checklist for your Google Shopping feed, covering titles, images, prices, stock and identifiers, so listings are approved.
Article
How to set a Google Ads budget for a small store
How to set a Google Ads budget for a small online store, starting from your margin and what an order is worth, not from a figure someone else spent.
Article
Is Microsoft Ads worth it for a Shopify store?
Is Microsoft Ads worth adding to a Shopify store? A plain look at when it makes sense, when to wait, and how to test it without a large budget.
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