Guide
Ecommerce branding: where to start
A plain guide to branding an online shop. What a brand is, what to decide first, and how to turn those decisions into a logo, guidelines and consistent ads.
Resources
Branding and creative
How a brand, its design and its ads fit together for an ecommerce store.
Start here
The main guide for this topic. It covers the whole subject, and links to the articles below.
Article
How to brief an ad creative designer
A plain guide to briefing an ad creative designer. What to include, what to leave out, and how to get usable ads in fewer rounds of changes.
Checklist
Brand guidelines checklist for Shopify stores
A checklist of what to put in brand guidelines for a Shopify store, from logo rules and colours to tone of voice, so everyone who works on it stays consistent.
Article
Static ad sizes and formats: a plain guide
A plain guide to static ad sizes and formats for online shops. Which shapes you are likely to need, how to design once for several, and what to check first.
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